Thinking about effective email marketing

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www.forrester.com/intelligencetranslated/b2c
trovate un ampio ed esaustivo abstract dell'ultima ricerca e relativi forecast sull'efficacia dell'email marketing condotta su un campione di circa 200 top manager europei...e' necessario registrarsi ma ne vale la pena, ci sono dati molto interessanti.

...Online consumers are growing more sophisticated by the day, driven partly by growing broadband adoption. Consumers now actively manage their emails by using multiple addresses, opting in (or out) of messaging, and taking more anti-spam measures. B2C marketers will respond to these consumers by pushing more advanced content, focusing on quality over quantity, and increasingly turning to marketing services firms for campaign execution...