bling bling blog

Bling Bling Blog

giovedì, aprile 30, 2009

L'adv online continua a crescere ;-)

Vi riporto il comunicato stampa relativo all'ultima release della ricerca di EIAA -Adbarometer...

In sintesi potremmo dire che l'adv online...GO GO GO!!!

Key Findings
· Advertisers continue to increase investment in online despite current economic climate
· Online continues to divert spend from traditional advertising budgets
· Renewed focus on targeting to further increase ROI
· Mobile and video innovation seen as key market drivers over the next three years
· Increase in Pan European campaigns as advertisers aim for better cost efficiencies

London, 22 April 2009 – According to EIAA research released today, despite the credit crunch, the internet is continuing to prove the medium of choice for more advertisers as they seek to maximise return on investment. 70% of advertisers claim that their allocated online ad spend is increasing in 2009 and with this growth in the digital sector continuing (+21% in 2010 and +15% in 2011), it’s a medium set to be a rising star for years to come.

The EIAA Marketers’ Internet Ad Barometer, was commissioned by the EIAA to provide the most up to date insight into how advertisers plan to change their strategies in 2009 and beyond. The research explores economic and commercial issues for marketers today and how they will evolve their use of interactive media to target their audiences. The results reveal that online is playing an increasingly important role in overall advertising strategies with 47% of advertisers now regarding online as an essential factor within the marketing mix (vs. 38% in 2008 and 17% in 2006).

Budgets move from Traditional Media
Marketers continue to reallocate budget from traditional media to online, demonstrating the continued investment by marketers in the digital sector. The research indicates that the increase in online ad spend is coming directly from TV (37%* of advertisers claim the increase in online ad spend has come from TV), newspapers (32%*) and increasingly, magazines (46%*). This growth in digital demonstrates not only the accountability of the medium but also to the increasing value and time consumers are spending online (+28%† growth in weekly internet use in 2008 compared with 2004).

Interestingly, DM** and radio budgets have seen the biggest decrease in revenue reallocated to online spend, with only 24%* and 12%* of advertisers claiming the increase in online ad spend has come directly from these media (vs. 32% and 20% in 2008). This points to a possible focus shift towards media that attributes itself to performance-led targeting as advertisers look to maximise their ROI, reach and cost efficiencies. Further to this, 72% of advertisers cite an increase in targeting according to demographic breaks usually associated with traditional media. With over half actively targeting the 25 to 44 age group (28% 25-34, 29% 35-44) it seems that advertisers are matching their targeting capabilities with the demographics that are using online frequently (average of 13.9 hours† spent online each week for 25-34 year olds and 11 hours† amongst 35-44 year olds).

Emerging Formats
Advertisers are increasingly recognising the value and impact of mobile advertising. The research found that advertisers who see online advertising as essential are increasing their mobile budgets significantly, (23% vs. 12% of all advertisers) showing that advertisers that have a heavy association with online and understand its benefits, are also at the forefront of emerging formats and innovation. With almost a third of all advertisers (30%) stating they use mobile within their advertising strategy and mass market user penetration of 87%† across Europe the mobile advertising format is clearly set to become an increasingly effective platform.

The research also points to a move towards further investment and growth in particular formats such as online video advertising, with 35% of advertisers stating this format is increasingly being used within their online strategies. With the growth of rich media content and brands such as Barclaycard using video content to add value to its current television campaign, it seems that video set to grow and develop in coming years.

Pan-Regional Online Ad Budgets
According to the research, advertisers are currently allocating an average of 16% of their online ad spend at a pan-regional‡ rather than country level (vs. 11% in 2008). On average pan-regional advertisers also predict a higher increase in their online advertising spend in 2009 with 82% citing an increase compared with 69% of their local counterparts. Western Europe is currently the most attractive market for online multi-national deals due to perceived cultural and marketing similarities*** and with this group using behavioral targeting more heavily compared to local (39% vs. 22%) it seems that advertisers are taking further steps to increase cost efficiencies yet continue to maximise the potential of their target market.

Alison Fennah, Executive Director of the EIAA said: “With every media investment closely scrutinised by brands and a renewed focus on ROI, online comes into its own as the most effective way of providing accountability for marketers. Market conditions are tough, yet online is continuing to innovate and emerging formats such as mobile advertising and online video advertising look set to become big players in the next few years as brands see the benefit of cross-platform marketing campaigns.”

questo il link alla ricerca

19 commenti:

Anonimo ha detto...

How do you download a ringtone straight off of your iPhone without using your computer?
[url=]best forex software[/url] [url=]unlock iphone[/url]

Anonimo ha detto...

Hi I'd like to congratulate you for such a great quality forum!
thought this is a perfect way to introduce myself!

Edwyn Sammy
if you're ever bored check out my site!
[url=]pirate Party Supplies[/url].

Anonimo ha detto...

Hello. My wife and I bought our house about 6 months ago. It was a foreclosure and we were able to get a great deal on it. We also took advantage of the 8K tax credit so that definitely helped. We did an extensive remodeling job and now I want to refinance to cut the term to a 20 or 15 year loan. Does anyone know any good sites for mortgage information? Thanks!


Anonimo ha detto...

Hi guys, my names Eva and im completely new to this forum.

I hope that I'll learn and share a lot of interesting things.


Anonimo ha detto...


Anonimo ha detto...

[url=]Buy Neopoints[/url] online at a cheap price at

Anonimo ha detto...

Cool blog I enjoyed reading your information

[url=]birthday party supplies[/url]

Anonimo ha detto...

I was just looking at this new [url=]electronic cigarette[/url] thing and I was pretty astonished to find out it was tar free and odorless. Has anyone else seen or tried this product before?

Anonimo ha detto...

Buen comienzo

Anonimo ha detto...

An Ultra Higher Efficiency search that tends to make the Solo-Baric® [url=]L7[/url] genuinely a statement item. The cone offers you deeper and stronger bass at greater listening levels with less distortion due to a smaller amount tendency to flex. Simply because, when a woofer cone flexes, there is a reduction of output. This decline of output translates into much less bass.

Anonimo ha detto...

[url=]indir oyna[/url]

Anonimo ha detto...

Bonjour à tous,

Voulez-vous gagner des prix pour pas cher ?

Le site est un un site amusant qui vous donne la possibilite de gagner de super objets sans investir enormement!

Venez participer sur: [url=]bidou[/url]

Anonimo ha detto...

Hey guys,

Do you want to watch harry potter and the deathly hallows online? It is not released yet but you can watch it already!

Click here to [url=]watch harry potter and the deathly hallows online free[/url]

Anonimo ha detto...

I've as a last resort liked things like sand clocks, lava lamps, and the like to type of rightful fritter away in days of yore staring at it as a formality of catharsis. In a route, it helps me with meditation, to relieve stress and well-grounded fantasize just about nothing. That's why since I was a kid, instead of dolls and cars I've eternally at ease more of such pieces like sand clocks, lava lamps, musical boxes etc. So I was most delighted when I found the[url=] 2-Laser + LED Inconsiderable Presentation Laser Crown Gyroscope with Music Effects[/url] from protection the Toys section. It's like a tuneful thump, a spinning better, and a moonlight show all rolled into one. Which is prodigious entertainment! The gyroscope transfer concoct representing around a minute. The laser explanation pretension with accompanying music makes this gyroscope a measure incomparable tiny that my friends be suffering with also been most amused with.

My dogs are also nice-looking curious prevalent the laser gyroscope I got from They always occupy oneself with the gyroscope as it spins, although at first place they kept barking at the laser diverting dismiss accompany, and also because it produces music. But after they got used it, they've stopped barking but simply save up following the gyroscope whenever I start spinning it. Kids are also pretty amused by it. Sometimes it's good to possess pleasing toys throughout the ancestry so that you can pull out the toy on while the kids are being amused or playing with it while you go prepare scoff or sock changed. The gyroscope is a particular such toy with this purpose.

The gyroscope I bought from has a dragon as a map on it, and produces a taper indicate with red, dispirited, and common colours. Pit oneself against a look at the pictures I've uploaded of the gyroscope with laser joyful show. The music produced from the gyroscope is not that great but allowable sufficiency to accommodate any new visitor to the house. The gyroscope is red and jet-black, making it look exceedingly cold, and slightly macho with that dragon imprint.

The music luminescence show gyroscope runs on 6 LR44 batteries, which are replaceable anyway. I've also acclimatized this gyroscope to eye-opener my girlfriend during our anniversary celebration. I did the cheesy terror of decorating the b & b room with roses and when I led her in, I started up the gyroscope as well so that the laser light register produces a fresh effect. I also had some battery operated candles so all the light effects created a rather romantic atmosphere. She loved it, past the going, to my relief. I also bought the candles from These days it seems to be my non-performance shopping locality in favour of all gifts and ideas in behalf of romanticist occasions.

Since Christmas is coming, this laser radiance show gyroscope can dialect mayhap be a great Christmas favour seeking the toddler or even the favoured! Alternatively, the gyroscope can altogether be a nice summation to the established Christmas decorations. I can take it as given placing it just about the Christmas tree and peradventure spinning it when guests hit town in the house. Looks like [url=][/url] is getting my function anyway again!

Anonimo ha detto...

Hello there,

Thanks for sharing the link - but unfortunately it seems to be down? Does anybody here at have a mirror or another source?


Anonimo ha detto...

Come us now to read more information and facts regarding to

[url=]BSN Cheaters Relief[/url]

Anonimo ha detto...

Hi, guantanamera121212

Anonimo ha detto...

Hi theге, juѕt wаnted to sаy,
Ӏ likеd thiѕ post. It wаѕ hеlρful.
Kеep on poѕting!

My blog - Payday Loans Online
Feel free to surf my web site :: Payday Loans

Anonimo ha detto...

louis vuitton louis vuitton handbags for sale u.s.a louis vuitton handbag louis vuitton handbags for sale uk louis vuitton outlet Hermes Bags louis vuitton handbags for women