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Bling Bling Blog

domenica, febbraio 25, 2007

Dan's News

Gaming
Google buys ‘in game’ advertising company
http://www.geek.com/news/geeknews/2007Feb/gee20070219002777.htm
"Google will be entering the world of in-game advertising through a new acquisition, according to Red Herring. Google is reported to be acquiring Adscape Media for US$23 million. Adscape Media delivers ads to online game platforms based on patented technology first developed in 2002. The company was founded by Dan Willis, the company's Chief Technology Officer. By introducing new game related revenues, the company hopes to encourage "a more affordable, higher quality gaming experience.""
Thanks to Hannah Evershed for the link!
The innovation in gaming ‘is in the input devices’
http://www.longtail.com/the_long_tail/2007/02/the_innovation_.html
"This evening with the kids, somewhere between the Wiimote and RC Simulator controller, or perhaps the DS stylus or Guitar Hero axe, I realized that all real innovation in the videogame industry these days seems to be in input devices. As the industry finds it harder and harder to come up with really new gameplay modes on-screen (I thought Gears of War was basically an updated Area 51), the spread of dedicated controllers that make you get off the couch and move are reinventing the medium and creating an excitement about gaming I haven't see in years."
New Xbox game Crackdown sells out due to preview of Halo3
http://www.lostremote.com/2007/02/20/halo-fans-scoop-up-crackdown/
"Tt contains a key to unlock an Xbox Live beta test of Halo 3, which is due to come out later this year. A brilliant marketing move. I was just talking with a couple of my Xbox friends who saw an advance screening of Halo 3, and they assure me it’s sick (that’s awesome, for you out-of-the-demo folks)."

Social Networks
Social Networks ‘about to let outside developers in’
http://www.businessweek.com/technology/content/feb2007/tc20070213_172619.htm
"Several social networks are about to open up. Facebook—aimed at college students and a pioneer in opening up its APIs—will move its developer program out of beta testing. The company won't say exactly when it will make its software generally available, but says it will be soon. Rivals such as News Corp.'s (NWS) MySpace.com, LinkedIn, Friendster, and Google's (GOOG) orkut are expected to follow suit and open their code to third-party developers this year as well—promising to kick off a spurt of innovation in social networking. "Part of what's exciting about a developer community is you don't know what people are going to do," says Lucian Beebe, director of product management at LinkedIn, which is considering opening up its software. "It offers you the ability to harness innovation.""
Thanks to Nandor Kovacs for the link!

Web 2.0
25 Startups to watch
http://money.cnn.com/galleries/2007/biz2/0702/gallery.nextnet.biz2/
Includes Meebo, Wikia, Dabble, Revision3, Loopt…and – um – 20 others
Thanks to Oliver Hughes for the link!

Satellite Radio
Sirius and XM set for a merger
http://www.brandrepublic.com/bulletins/br/article/633868/us-satellite-radio-firms-sirius-xm-set-11bn-merger/
"Sirius Satellite Radio, the US radio network and home to US shock-jock Howard Stern and Oprah Winfrey, is to buy its rival XM Satellite Radio in an $11.4bn (£5.9bn) merger.
As part of the deal, Sirius buy its US rival XM for $4.6bn in stock creating an $11.4bn combined company.
The move will create the largest satellite radio network in the US, at a time when the growth of the two companies is slowing.
The deal is being proposed in an attempt to bring a wealth of talent under one roof, including 'Sex and the City' author Candace Bushnell, singer Bob Dylan, Major League Baseball and motivational guru Deepak Chopra, whose programmes are split between the services."
Thanks to Sam Tait for the link!

Global Databases
The top ten global databases of information
http://www.businessintelligencelowdown.com/2007/02/top_10_largest_.html
"There are currently organizations around the world in the business of amassing collections of things, and their collections number into and above the trillions. In many cases these collections, or databases, consist of items we use every day.
In this list, we cover the top 10 largest databases in the world:"
Amazon at 8, YouTube at 7, Google only at 4…
Thanks to Nandor Kovacs for the link!

iTunes
Anime sold on iTunes for the first time
http://blogs.pcworld.com/digitalworld/archives/2007/02/anime_makes_its.html
"Japanese animation has finally made it to iTunes. Though some anime companies have made deals with Handheld Entertainment and Google Video, last June's rumour that Toei Animation and Apple were in talks had us wondering when we'd be able to get our anime fix on the big daddy of downloadable movie services."

iProspect University
Erica Schmidt from iProspect writes:
"From February 6-8th the third formal iProspect University was conducted for Isobar sister agencies in Munich Germany. Erica Schmidt, Abigail Reider and Jennifer MacLean of iProspect conducted the organic search training and Alyson Kurlya, Madan Bharadwaj and Hannah Evershed of Isobar conducted the iSEBA/Paid Search training. We had approximately 30 attendees from the following companies:
Diffiniti, Carat UK, Kirowski, Vizeum UK, iProspect Netherlands, NT Buscadores, Hypermedia, Xenion, Bookmark, One Digital, Carat Norway, Carat Denmark
At the end of the training, attendees completed a certification, which if they pass, will enable them to market themselves as iProspect Certified Professionals. I am still in the midst of grading the exams."
Well done to everyone who was there!

The New, New Thing
Mindmeister
http://www.mindmeister.com/
"MindMeister is a collaborative online mind mapping tool - you can capture your thoughts and share them instantly with friends and colleagues."
Thanks to Josh Greenfield for the link!
Like Google Maps for shopping
http://adverlab.blogspot.com/2007/02/visual-mapl-like-shopping-browser.html
"Brilliance. Pure brilliance. BrowseGoods.com, a shopping comparison engine by Dotted Pair that has just launched, works like Google Maps for merchandise. The entire universe of stuff is displayed on one page, and then you can drag it around and zoom in and out. Perfect for shoppers who are not sure about the exact item they are looking for but will know it when they see it."
Sony Ericsson and fashion shows
http://news.bbc.co.uk/player/nol/newsid_6380000/newsid_6383100/6383157.stm?bw=bb&mp=wm
Sony Ericsson is working with street fashion houses in Japan to promote cellphones as fashion items
Thanks to Keith Pinney for the link!
Does anyone else love the new magazine Monocle?
http://www.monocle.com/
"A fresh focus on global affairs, business, culture, design and all you need in life."

Creatives

More at my blog:
http://digital-examples.blogspot.com
EA Sports NBA Live 07 Ads by Freestyle Interactive
http://www.freestyleinteractive.com/submissions06/nba/
"A leading sentiment for this year¹s release of EA Sports NBA Live 07 is ‘Elevate Your Game.’ In order to bring this concept to life in an exciting way within an ad unit, we decided to utilize multiple videos featuring the amazing looking game play. To further strengthen this theme of high-flying superstars, we created a tandem unit that literally has players floating high above the earth. Users pull the players down from the top of the ad to view their respective videos, and the accompanying lifelike physics add a playful element to the interaction."
Thanks to Chris Gatewood for the info!
Hammer & Coop campaign for Mini USA
http://hammerandcoop.com/#
Very cool webisodes, in a Starsky & Hutch / Knightrider sort of style
Thanks to everyone who sent this over, including Martin Bremer!
Google puts ads for Gmail on YouTube
http://www.youtube.com/watch?v=uBbmiQhuAhU
Love them or hate them?
In-Stadium stunt for Shweppes
http://directdaily.blogspot.com/2007/02/quiet-please.html
"Everytime the referee was asking "Quiet please" the first letters of the Scweppes Brand (Schhhhh...) appeared on the score screens of the Masters Arena Stadium"
Official Chelsea FC YouTube page
http://www.youtube.com/profile?user=chelseafc

& Finally
Going to hell in a handcart – Ringtones for your car
http://adverlab.blogspot.com/2007/02/ringtones-for-your-car.html
"Or, simply, Horntones. "The Horntones FX-550 system is the first mobile audio system that allows you to customize the sound of your vehicle’s horn function using virtually any standard audio file."
How would you get the tunes to your car? Elementary. Through a fuel dispenser that "is an Internet-ready, WiFi-capable gas pump with a 15-inch touchscreen and speakers, which enables the transfer of media content to other WiFi-enabled devices""

Si ringrazia per la gentile concessione di Dan Calladine - Isobar Global London

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